A scrunchie that outperforms silk and synthetics alike: gentle on hair, creaseless, machine washable, and made from just two plants - certified organic cotton and fair trade natural tree rubber. Inside is our famous hair tie, lab-tested 5-6x stronger than conventional hair ties. Plastic-free scrunchies, perfected.
BETTER FOR HAIR 🌱
Most scrunchies hide the same synthetic elastic that damages hair everywhere else. Synthetic friction lifts the hair cuticle, causing frizz, and slipping elastics get wrapped tighter and tighter, stressing the follicle. Ours are different inside and out: smooth organic cotton jersey glides so cuticles stay flat, natural grip means no over-wrapping, and the wide, soft profile holds all day and leaves no trace - no creases, no dents, no pulling. Works beautifully for fine hair through thick.
BUILT TO LAST, NOT TO BE REPLACED 🌱 Most scrunchies are made cheap because replacement is the business model. Ours are built around the hair tie that made us famous - lab-tested 5-6x stronger than conventional ties - wrapped in durable, machine washable organic cotton. A soft, vegan alternative to silk scrunchies that customers rave about, repurchase, and gift.
ETHICALLY MADE, START TO FINISH 🌱 Cut and sewn in a Fairtrade-certified facility in India that is owned and led by Nuns, from Fairtrade certified organic cotton and Fair Rubber certified natural tree rubber. Dyed with certified non-toxic dyes. Vegan and cruelty-free. Shipped in plastic-free, recyclable packaging that displays beautifully on shelf, peg, or counter.
QUICK SPECS /
🌿 2 scrunchies per pack
🌿 Certified organic cotton + fair trade natural rubber, 100% plastic-free
🌿 Famous KOOSHOO hair tie inside, lab-tested 5-6x stronger
🌿 Creaseless, gentle, all-day hold for fine to thick hair
🌿 Machine washable
🌿 Vegan silk alternative, non-toxic dyes, plastic-free packaging
Materials /
Made from 100% plant materials
INNER: Certified sustainably sourced organic cotton and natural tree rubber elastic
OUTER: 100% Organic cotton
DYES: OEKO-TEX certified non-toxic
Made in a Fairtrade Certified facility in India
Fabrics have been tested and certified to be free of chemicals. All products dyed using low impact dyes, a non toxic fabric dye that have been certified as eco-friendly by Oeko-Tex with their Standard 100 label. Oeko-Tex is an international trademark with stringent standards for product safety and sustainability, so you can be sure any dyes with the Standard 100 label are completely devoid of harmful substances.
Designer notes / While they may bring back nostalgia from decades past, these 100% fair trade, plastic-free and made-from-plants Scrunchies are truly a product of the twenty-twenties. Made with super soft organic cotton, the outer layer is gentle on your hair. And our famous plastic-free tree rubber and organic cotton Hair Ties act as the inner elastic, ensuring a comfortable fit that doesn’t quit. Just the right amount of scrunch provides the look you’re going for, while the vibrant and thoughtfully chosen colors will up your fashion quotient and make you SO stylish in a crowd of so-so options.
End of life / Compost/Recycle paper backing. Scrunchies are 100% compostable but when they reach their end of life, try to upcycle before composting.
Care /
Plant materials are, by nature, capable of being broken down and returned to the soil - eventually. KOOSHOO products are created in a way that makes them durable, strong and high performance, but they’re still plant-based materials, which means they will wear down (just as intended) - but proper care can extend their life. To maximize longevity, avoid storing them in direct sunlight, stretching them while wet, or letting oils and hair products linger on them.
Wash your KOOSHOO Scrunchies with like colors in cold water and lay flat to dry. Good as new.