Sustainability Can Still Smell Good

New Year, New Laundry Scent was recently overheard in the store recently. A customer shared that she was ready to shake things up - after years of using Unscented, she decided it was time for a change and swapped it out for our ever-popular Fresh Linen scent.

When we told her about another customer who gifted a sweatshirt to her co-worker - who became so obsessed with the scent that she immediately became a customer herself - her excitement only grew. Stories like these never get old for us.

Moments like this are a reminder that sustainability doesn’t have to mean unscented. Choosing better products for your home and the planet can still include beautiful, comforting scents that you genuinely love.

For those who want to layer or refresh, we also carry Fresh Linen fragrance oil, which works perfectly on dryer balls, and a Fresh Linen spray that I’m personally obsessed with. I use it on sheets, clothes that need a little refresh, shower curtains, and more.

A fresh scent can make everyday routines feel new again.
Fresh Linen for a Fresh Start. 

We take pride in working with partners who are deeply committed to transparency - brands that choose education over fear tactics. Our goal is simple: help you ditch the toxins and irritants found in most conventional detergents without sacrificing performance or enjoyment.

Our Liquid Laundry Detergent is thoughtfully formulated to be truly worry-free. It’s hypoallergenic, completely dye-free, and made without the long list of harsh additives commonly found in laundry products, including:

SLS & SLES, sulfates, parabens, phthalates, 1,4-dioxane, ethoxylated alcohols, optical brighteners, fillers, formaldehyde, petroleum, palm oil, gluten, hormone disruptors, and carcinogens - because clean should actually mean clean.

The fragrance in this case is made of Prop 65-compliant fragrance oils, ensuring every spritz is 100% free of the 624 carcinogens and 323 reproductive or developmental toxins listed under California’s Prop 65 Act. 

Because sustainability doesn’t have to mean unscented.
It can mean informed, intentional, and simply worry-free.